Cirque did away with animals and costly star performers and combined circus acrobatics and. Blue ocean strategy how to create uncontested market space and make. Free powerpoint templates design is an online resource where you can browse and download free royalty background designs, powerpoint illustrations, photo graphics, and ppt template design for your powerpoint presentations. Based on an eponymously titled book, this strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. It graphically captures, in one simple picture, the current strategic landscape. Summary of the first four chapters of the international bestseller blue ocean strategy. Aug 03, 2016 the video features cirque du soleils blue ocean strategic move that revolutionized the circus industry. They are the authors of the book blue ocean strategy. Blue ocean studio you can access a free trial here. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. This templates provides iconography and diagrams to work with the blue ocean strategy tools. In the prior book the tools were described, but this book follow up with instructions on sequencing and use. Blue ocean strategy is a business marketing strategy of creating a new market space for its services and products.
An introduction to blue ocean strategy mba knowledge base. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Template categories 24 total backgrounds 910 total templates 430 total comment. Sostac marketing planning model guide is one of the corner stones in digital marketing arena. To assist you, the qi macros contains a blue ocean template for excel. Named a best book of 2017 by amazon winner of the best leadership and strategy book of 2017 by 800ceoread kim and mauborgne have followed one blockbuster book with another. Chan kim and renee mauborgne, professors at insead.
The born of the blue ocean strategy model appeared with the publishing of the book of the same name, written by w. Companies should instead look for new market space and ways to reinvent the industry. The strategy canvas is similar to the competitive analysis you might find in a qfd house of. It is our premium collection, it is created for professional presentations. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world.
Using the framework for building a compelling blue ocean strategy, we will apply the blue ocean strategy canvas to healthcare across three areas. Blue ocean strategy powerpoint templates present better 24slides. Value innovation strategy competes in an uncontested market space. Black blue brown gray green light blue orange pink purple red white yellow. How to create uncontested market space and the make. We hope that it acts as a catalyst for readers to get things done. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. Chan kim and renae mauborgnea in their book blue ocean strategy.
Jul 16, 2015 in this article, we will look at 1 what is a blue ocean strategy. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The sequel to blue ocean strategy, blue ocean shift outlines a methodology to identify blue ocean opportunities. But many companies have done their homework and succeeded thanks to this strategy. Chan kim and renee mauborgne have created a comprehensive set of analytic tools and frameworks to create blue oceans of new market space. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Chan kim and renee mauborgnes articles on blue ocean strategy, all in one place. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a. Blue ocean strategy can be applied across sectors or businesses.
Now that youve done the hard work of identifying your blue ocean strategy, its time to present it to top management. The authors also recommend creating a strategy canvas to show where you stand with respect to the competition. To join the free indie business book club, click here. Blue ocean strategy with boss business simulation stratx. Blue ocean strategy powerpoint template is a free windmills and boat in the blue ocean presentation template. Browse through our huge selection of community templates or smoothly transition your powerpoint into prezi. Blue ocean strategy and blue ocean shift, created by worldrenowned professors chan kim and renee mauborgne, is a new way of thinking, a movement away from a.
Blue ocean shift takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether. Your course participants will truly experience the power of blue ocean strategy by applying the theory and using the methodologies and tools described in the book. A based on 15 years of research, the authors used 150 successful strategic moves spanning 120 years of business history and across 30 industries to bring the blue. May 26, 2015 summary of the first four chapters of the international bestseller blue ocean strategy. This blog article takes a look at what kind of roi some companies have achieved by implementing a blue.
In this article you will learn how to make your competition irrelevant and have sales and profit. This template enables managers and executives to create a detailed and comprehensible blue ocean strategy. In this article, we will look at 1 what is a blue ocean strategy. The free blue ocean strategy template is based in the blue ocean strategy book written by chan kim and renee mouborgne. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. How to create uncontested market space and make the competition irrelevant kindle edition. The seminal book blue ocean strategy has sold over 4 million copies globally and is in print in 46 languages. Create engaging presentations and impress your audience with your visual story.
Learn more about the blue ocean strategy and find out where you can download the best and 100% free blue ocean strategy powerpoint. Working with our partners at thinkers50 we have created email protected it showcases some of the very best thinkers in the field of strategy and beyond. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. What is the blue ocean strategy the term blue ocean was coined by two professors w. Blue ocean strategy including examples and pdf download. Sep 24, 2017 in 2005, blue ocean strategy, expanded edition. Use this powerpoint template to empower your presentation through great design and structure. Backgrounds that are included in this category are ocean waves template and lifebuoy design.
Readytodownload professionally built powerpoint presentation template for blue ocean strategy with complete customization option. Blue ocean strategy is referred to a market for a product where there is no competition or very less competition. Percentage of book distributed mount mercy ease of use 10% 30% blue ocean strategy. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Jul 18, 2004 great blue ocean strategy diagrams for presentations on market analysis, business strategy analysis, new business ideas, new markets, new products, profitable growth high business performance, etc. The strategy canvas is a central diagnostic tool and an action framework of blue ocean. How cirque du soleil revolutionized the circus blue. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Free blue ocean strategy powerpoint template free powerpoint.
The value of having a blue ocean strategy is better understood when compared to a red ocean strategy. What is blue ocean strategy about blue ocean strategy. However, this discussion will also include the more recently expanded 2015 edition. This blog article takes a look at what kind of roi some companies have achieved by implementing a blue ocean strategy by w. Our annual unlimited plan let you download unlimited content from slidemodel.
Blue ocean strategy powerpoint templates present better. If your presentation includes a comparison between the red ocean and blue ocean strategies, then you can check out this free template from slide hunter. The blue ocean strategy simulation was designed with extensive input from the authors of the bestselling book blue ocean strategy. To make your life easier, you can download these free templates that have been made especially for blue ocean strategy presentations. How to create uncontested market space and make the competition irrelevant, a book by professors w. The goal of a blue ocean strategy is for organizations to find and develop blue oceans uncontested, growing markets and avoid red oceans overdeveloped, saturated markets. Blue ocean strategy free powerpoint templates 24slides. Blue ocean strategy summary and examples slideshare. How cirque du soleil revolutionized the circus blue ocean. In their 2017 new york times bestselling book, blue ocean shift, kim and mauborgne share how to put these practical marketcreating tools into practice to move from red to blue oceans and to do so in a way that people own and drive the process. Chan kim and renee mauborgne in the indie business book club.
The video features cirque du soleils blue ocean strategic move that revolutionized the circus industry. Initial objective brand analysis, new brand, rebranding, advertising. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Nov, 2017 it is a coalition dedicated to helping organizations bridge the gap between strategy design and strategy delivery. A company will have more success, fewer risks, and increased profits in a blue ocean market. Each tool has a slide for the description and application within the strategy analysis. Applying these core principles into your strategy will guide you in. Blue ocean strategy powerpoint template download free on. Project scope project scope objectives 1 of 3 step 1 1. This is a workshop presentation developed by kb yip and ys lieu for a. Blue ocean is a term used for uncontested market space compared to the red ocean that stands for the market space badly contested by battling competitors according to w. Of the many strategic planning models that exist, the blue ocean strategy could be considered the pacifist of the group. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible.
Download our 100% free strategy templates to help you create killer powerpoint presentations that will blow your audience away. Pdf blue ocean strategy download full pdf book download. Blue ocean strategy powerpoint template slidemodel. Blue ocean strategy is a book published in 2005 and written by w. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Made by group d of the minor global trendwatching 2015.
This blog article is a overview of some of the key points of the book by w. This template is good for blue ocean strategy presentations. How to create uncontested market space and the make competition irrelevant 2005. Blue ocean strategy powerpoint template professional powerpoint. Lastly, the blue ocean strategy shows you how to create a winwin outcome. Jul 17, 2018 implementing the blue ocean strategy is, simply put, a gargantuan task. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Great blue ocean strategy diagrams for presentations on market analysis, business strategy analysis, new business ideas, new markets, new products, profitable growth high business performance, etc. This strategy makes the competitors irrelevant and the main driver of the companys profits are the decreased costs. But, lets first understand what is blue ocean and how it is different from red ocean strategy. Get inspiration for blue ocean strategy powerpoint template.
Planning ppt template best of business strategy template small business management, management books. Chan kim and renee mauborgne in their book titled blue ocean strategy. Blue ocean strategy tools strategy canvas a diagnostic tool for building a compelling blue ocean strategy it captures the current state of play in the known market space allow you to understand. While the book is aimed primarily at large, traditional businesses, our book club members managed to. It graphically captures, in one simple picture, the current strategic landscape and the future prospects for an organization. Swriling rainbow ribbon with half tone pattern and. Swriling rainbow ribbon with half tone pattern and paint splats. Ingenious framework for digital marketing strategy development. Blue ocean strategy powerpoint template professional. Jun 23, 2007 blue ocean strategy method templates 1. Studied 150 strategic moves spanning more than 100 years and 30 industries blue ocean strategy is the simultaneous pursuit of low cost and differentiation aim is not to outperform the competition but to make it irrelevant. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3.
Free ocean ppt slides have a light theme and they are ideal to invite others to enjoy with you on a yacht or go fishing. Chan kim and renee mauborgne, professors at insead, france. This sounds easier than it is to break out of your old mindsets. Nov 26, 2016 blue ocean strategy was first published in 2005.
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